6-Step Prompt Template:

Ranked from Most to Least Important.

  1. [TASK] 

  2. [CONTEXT] 

  3. [EXAMPLES]

  4. [PERSONA] 

  5. [FORMAT] 

  6. [TONE] 

P.S: The Perfect prompt structure is given at the end of the prompt Template.

[TASK] Clearly define your end goal

Using the right verb to start your prompts is key. It makes your instructions clear and helps ChatGPT know exactly what to do.

Simple Task Prompt: "Generate a three-month marketing campaign plan."

Complex Task Prompt: "Analyze the user feedback from our latest social media campaign, summarise the top 3 insights with a focus on engagement, and categorise the rest based on relevance."

Tasks:

  1. Create budget plan

  2. Write influencer email

  3. Draft press release

  4. Develop content calendar

  5. Analyze competitor strategies

Tips:

  • Always begin with an action verb like "generate," "write," or "analyze."

  • Be clear and concise to ensure the model understands your requirements.

[CONTEXT] Tailor your responses

Context is the backdrop of your prompt, giving ChatGPT the relevant info to maximise outputs.

3 Elements:

  1. User's background.

  2. What does success look like?

  3. The environment they are in.

Example: User Background: "I'm a digital marketer with 5 years of experience."

Success: "Aiming to increase brand awareness by 30% in 3 months."

Environment: "Launching a campaign with a budget of $10,000 targeting young adults aged 18-24 on social media."

Tips:

  • Providing as much context as possible will help ChatGPT understand your needs better.

[EXAMPLES] Mimic style, structure, tone

Examples help ChatGPT mimic the style, structure, and tone of your desired output.

Example Prompt: "You're a marketing manager launching a new product for a tech company. Draft a campaign plan using the format of this existing plan: [paste example]."

Tips:

  • Including a relevant example improves the quality of your output.

  • Helps avoid generic responses.

[PERSONA] Embody a specific expertise

An expert persona or character represents individuals with domain expertise in a particular area.

Example Persona:

  1. Digital marketer

  2. PR specialist

  3. Content Creator

  4. Market analyst

  5. Brand manager

Example Prompt: "You are a senior marketing strategist at a leading ad agency. Create a 2-month social media strategy for a new product launch targeting Gen Z."

Tips:

  • You can ask ChatGPT to respond as famous experts.

  • For example: "Rewrite this press release in the style of Steve Jobs."

[FORMAT] Bullet points, markdown, table

Prompt formats are the layout and structure of the requested output.

Example Prompt: "Compile the user feedback from our recent survey into a table with headers: original feedback, priority, and action items. Here's the feedback: [paste feedback]."

Formats:

  • Table format

  • Bullet points

  • Email Format

  • Code blocks

  • Paragraphs

  • Markdown

Tips:

  • Formats that ChatGPT can generate include:

    • Table format

    • Bullet points

    • Email Format

    • Code blocks

    • Paragraphs

    • Markdown

[TONE] Add a layer of emotional context

Tone in prompts are words that describe the desired tone and style of the output. Including these adjectives helps to clarify expectations.

Example Prompts:

  1. "Use a casual tone."

  2. "Use a formal tone."

  3. "Give me a witty output."

  4. "Show enthusiasm."

  5. "Sound authoritative."

Tips:

  • Tone ensures the content meets your informational needs and resonates with the audience's emotions and expectations.

The Perfect Prompt Structure (Copy paste this in ChatGPT):

Persona:

You are a digital marketer with 5 years of experience. 

Task:

 Your goal is to create a comprehensive marketing campaign plan for a new product launch.

Context  

You work for a tech company launching a new smart gadget. The campaign aims to increase brand awareness by 30% in 3 months. You have a budget of $10,000. The target audience is young adults aged 18-24. The primary platforms for the campaign are Instagram and TikTok. 

Examples:

Here’s an existing campaign plan for reference: [paste example]. 

Format:

Output the plan in a structured format with the following sections: Introduction, Objectives, Target Audience, Key Strategies, Budget Allocation, Timeline, and Metrics for Success. 

Tone:

Use an enthusiastic and motivational tone.