Anthropic takes on Microsoft & Google with 3 new tools

Welcome back, Superhuman. AI labs want to replace the workplace tools you’ve used for decades. Anthropic just rolled out 3 new Claude tools, including a direct rival to Microsoft Excel and Google Sheets, while OpenAI is letting any business claim a profile in ChatGPT — a move that’ll challenge Google Business Profiles.

Today: Gemini 4 Carbon is now available, how to turn your website into high-converting ad creatives with ChatGPT, and get the latest prompts and trending social posts.

1. Anthropic rolls out Claude Whiteboards, Sheets, and Data: The three productivity tools expand how your team can work with Claude. Whiteboards lets you brainstorm ideas and turn them into visual boards your team can edit. Sheets builds shareable spreadsheets to track key figures, and Data (formerly Dashboards) turns your metrics into narrated stories. All three are rolling out now to paid plans, so look for them in Claude’s Artifacts section. Additionally, Claude now opens full versions of connected tools directly in chats. Watch the new tools in action.

2. OpenAI lets businesses create profiles in ChatGPT: Entrepreneurs and owners can now claim their business in ChatGPT through the platform’s Business Hub. Once signed up, you can add details about your products or hours, see how customers engage with your brand, and, for eligible companies, spin up custom agents that answer customer questions. Those agents can also serve as landing pages for ChatGPT ads. See how it works.

3. Google makes its strongest model generally available: After a two-week limited rollout to cyber defenders, the general public can now use Gemini 4 Carbon through Gemini, AI Mode in Search, Antigravity, or the API (AI Ultra subscribers only). Google says the model excels at challenging long-horizon tasks, delivering higher-precision knowledge work and data analysis. To get started, check out 5 practical tips for building with Gemini 4 Carbon.

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In this tutorial, you’ll learn how to use ChatGPT to turn a live product page into a launch-ready ad set: from verified angles and baseline creatives to variations and a setup sheet:

Watch the full tutorial →

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The number of new models can feel overwhelming. Fortunately, most labs have fallen into a three-tier system for categorizing their models. Once you understand it, you’ll know exactly which model to use on any given project.

Understand the tradeoffs between models. Bigger models give you more reasoning power, but they also cost more and burn through usage faster. Smaller models aren’t quite as smart, but they’ll last much longer. Choosing the right model depends on your task.

In its recent guide Which Claude Model Should You Build With, Anthropic makes the following recommendations:

This three-pronged strategy holds up across labs. If you prefer ChatGPT’s models, consider using GPT-6.1 Sol as a daily driver, Luna for simple tasks, and Astra for big projects. Or, for Google’s models, try Gemini 3.8 Flash, Gemini 3.5 Flash Lite, and Carbon.

🌎 Getting the best of both worlds. Another common practice is to have a powerful model plan your task, while cheaper models do the grunt work. Anthropic’s Lydia Hallie uses this strategy often, with Fable 5.2 leading a team of Opus 5.5 agents.

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🤔 Dissecting AI Slop: We all hate AI writing — but why? A new blog breaks down just why AI slop is so frustrating in surprising detail, citing three main faults.

📸 Spot the Fake: Anthropic’s Jake Eaton had Fable create a painting that’s “indistinguishable” from a real photograph. Be honest: can you tell that this photo is AI?

🚗 Personal Mechanic: You might never need to visit an auto shop again. One hobbyist used Claude to diagnose a 1990s-era Jeep Cherokee so it could pass California’s smog test. The craziest part: the car is so old that regular scanners can’t even connect to it.

🦾 Fable Experiments: Anthropic has been working its new model overtime. The lab posted yet another thread that’s gone viral, showing off what its latest model can do.

😆 The AI Office: How would Michael Scott react to last week’s midterm election blue wave? Watch this mega-viral clip of an AI-generated The Office scene to find out (16M views).

👉 Access the full prompt here

👉 Access the full prompt here

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Until next time — Zain, Theodore, & the Superhuman AI team.