Why Americans want AI companies to slow down

ALSO: Enhancing videos with Krea

Read time: under 4 minutes

Welcome back, Superhuman

Americans have trouble agreeing on pretty much anything. But AI might be the rare topic that brings a majority of them together. And: Learn how to enhance videos with Krea AI.

Today’s Insights

  • The problem with ‘AI washing’

  • Tutorial: Using Krea AI to enhance videos

  • Everything else you should know today

  • How Americans feel about AI regulations

  • 5 new AI tools to boost your productivity

  • AI-Generated Images: Glasshouses


Why ‘AI washing’ could spell trouble for the tech industry

If you say you’re related to a well-known celebrity, but it turns out you’re only their seventh cousin…well, you aren’t exactly lying, but it’s fair to say you’re being more than a little misleading. 

Now, regulators are accusing companies of trying something similar with AI: They say major tech firms and bootstrapped startups alike are playing the “AI card” for clout, even if their product contains only the tiniest bit of generative technology — or none at all. In other cases, firms might slap an already-existing AI tool onto their product just so they can use the AI label. These controversial practices are known as “AI washing.”

A murky label: Part of the problem is that no one can agree on a single definition for AI. Machines that use algorithms to pick up on statistical patterns have been around since at least the 1950s. Computer scientists might argue that those simple precursors are AI, technically. But they share little resemblance to models like OpenAI’s GPT that can perform open-ended tasks and generate new content from scratch. 

What’s the harm? Companies might pay a premium for a tool they believe has state-of-the-art AI capabilities. If the product ends up under-delivering, clients can miss out on revenue — or worse, they can get inaccurate or incomplete data, leading to misinformed decisions down the line. Besides that, investors might lose trust in the AI industry, meaning that firms who do actually put AI to good use could miss out on support too.

How big is the problem? The European investment fund OpenOcean estimates that by the end of the year, a third of new startups will reference AI technology in their pitch decks. While most uses are legitimate, several high-profile cases show that AI washing is a growing problem. For instance, Amazon was accused earlier this year of hiring Indian workers to operate the “AI” cameras at its grocery stores. 

What are we doing about it? For its part, the SEC is stepping up its enforcement action. It recently charged two investment advisers with exaggerating their usage of AI in marketing materials.


Need Winning SEO Content That’s Fast And Effective?

As AI Search takes over the web, you need SEO that’s built for the future.

Zupyak uses AI to guide your SEO in real-time and create content your customers will love:

  • Instant Keywords: Find thousands of low-competition keywords, tailored to what customers are searching for

  • Lightning-Fast: Create SEO content at scale in just 30 seconds

  • Anything-To-SEO Content: Convert PDFs, images, or presentations into unique, SEO-friendly content instantly


How to enhance your videos using Krea AI

  • Go to Krea AI and log in to your account.

  • Go to the AI Video Enhancer option.

  • Upload your video and select the upscaling factor and frame rate from the list.

  • Once done, click the Enhance button and wait a few seconds until the video is enhanced.

  • Download your enhanced video and share it with your friends.


Everything else you need to know today

Source: Etsy

  • Human Touch: Etsy will now require sellers to disclose which of their products are created with AI and which are human-designed. This comes after some shoppers had complained that the platform was filling up with “AI junk.”

  • Carbon Swap: In the largest deal of its kind, Microsoft has agreed to pay US petroleum company Occidental hundreds of millions of dollars for credits that will be used to remove carbon from the atmosphere.

  • Rising Tide: Taiwan-based semiconductor manufacturer TSMC briefly hit a $1 trillion market cap this week, fueled by close partner Nvidia’s rapid growth.

  • Prompt Playground: Quora’s Poe platform, which integrates different chatbots under a single interface, will now let users write prompts to design apps, games, and data visualizations.

  • Joyride Jammer: Tesla will soon introduce a “Night Curfew” feature that notifies parents when their children drive after hours. They’ll also reportedly be able to set a maximum speed limit for their vehicle.

🍲 Food for Thought: The recipe app Pestle is introducing a new feature that lets users automatically convert food-related Instagram Reels into recipes, then save them to their personalized collections.

 👀 Cautionary Tale: A digital security expert told Business Insider he’s concerned that new AI-powered vending machines that dispense ammunition could be hacked. The vending machines, which use facial recognition to check buyers’ identities, have so far been introduced in Alabama, Oklahoma, and Texas.



Hire Your First AI Team Member - The AI Project Manager

Spinach AI always joins meetings on time, takes super accurate meeting notes, captures action items, and creates tickets and PRDs based on your conversations.

  • Backed by Y Combinator, Zoom and Atlassian

  • Used by thousands of companies ranging from small startups to Fortune 500

  • Supports 100 languages

Sounds too good to be true? Start your 14-day trial here


How Americans feel about Big Tech’s push toward AGI

Source: SCMP

In a deeply divided era, there’s one thing that most Americans can agree on. Roughly 75% of voters from both major parties think the US should slow down its development of powerful AI systems, according to a newly-published study from the pro-regulation non-profit AI Policy Institute. 

AI executives say they don’t have much of a choice but to push ahead. China and other competitors are making rapid progress, they argue, and if the US were to slow its development by even a few months, it could quickly fall behind. 

They may be onto something: Last week’s World AI Conference in Shanghai offered a sneak peek into just how far Chinese AI companies have come. US sanctions haven’t stopped startups like SenseTime and iFlytek from building AI models that reportedly match or exceed GPT-4. Meanwhile, another recent study found that 83% of businesses in China have already started using generative AI, compared with just 70% in the UK and 65% in the US.

Still, most Americans aren’t convinced that sprinting full speed ahead is worth it. Only 23% say they want the US to land a decisive victory over China by achieving superintelligence as fast as possible. More than eight in 10, meanwhile, think the US should slow down its efforts in order to avoid a potentially catastrophic event.


5 AI Tools to Supercharge Your Productivity

 Hume: The first voice AI that responds empathically, built to align technology with human well-being.

 Move AI: An AI assistant that can research, book, coordinate, and pay vendors in order to ease the process of moving to a new city.

 Moshi: A low-latency, conversational AI chatbot that can think and talk at the same time.

 Krut AI: An AI platform that generates high-quality custom brand images — no prompting expertise needed.

 Mindpal: Teach an AI agent to understand your work context and perform tasks according to your expectations.

PS: Want more? Check out our Top 100 AI Tools.

* indicates a promoted tool, if any



Prompt: Assume I'm a Product Manager for a [insert product here, ex: grocery delivery mobile app]. It will be serving the [insert region here, example: Toronto GTA region] only. I want to conduct some consumer research to figure out my consumer's jobs-to-be-done.

What personas should I target and then what questions should I be asking them to elicit their job-to-be-done. Take inspiration from the book "Mom Test".

You can adapt the prompt to your specific needs.

Source: Aatir Abdul Rauf / Substack


Which glass house are you staying in?

Source: Reddit user u/shaner4042 on Midjourney

Midjourney Prompt: phone photo from inside an all glass capsule [in location], that contains a luxury bed and wall mounted tv --v 6.0 --style raw

Acquire new customers and drive revenue by partnering with us

Superhuman is the world’s biggest AI newsletter for businesses and professionals with 600,000+ readers working at the world’s leading startups and enterprises. Companies like Amazon, Hubspot, and Salesforce feature their products in Superhuman. You can learn more about partnering with us here.  

🧞 Your wish is my command 

What did you think of today's email?

Your feedback helps me create better emails for you!

Login or Subscribe to participate in polls.

Thanks for reading.

Until next time!

Zain & the Superhuman AI team

p.s. If you liked this newsletter, share it with your friends and colleagues here.