Anthropic CPO Mike Krieger: This is how you get value from AI

Welcome back, Superhuman. What’s next in AI? And how will users and businesses actually get value out of it? Few people are better equipped to answer that question than Instagram cofounder and Anthropic CPO Mike Krieger. Check out our full interview below for his answers.

Today: AI cancer breakthrough, Anthropic’s new model, learn how to give your marketing team superpowers with AI agents, and get the latest prompts and trending social posts.

EXCLUSIVE

Instagram cofounder and Anthropic CPO Mike Krieger: This is how you get value from AI

“The real world impact has come much faster with AI than it did with mobile.” Unlike mobile, where cultural adoption preceded business transformation, Krieger says AI is simultaneously disrupting both consumer behavior and enterprise operations. The dollars are flowing on both the consumer and business sides at once. This means companies need to think about their AI strategy from day one.

Moats come from outcomes, not fine-tuned models. Competitive advantage depends on measurable business impact, deep go-to-market expertise, and proprietary connected data. Fine-tuned models alone don’t guarantee a lasting edge. Krieger emphasizes that understanding your customer’s vertical and linking unique data to frontier models is what separates winners from the rest.

Look for these 3 signals when building agents. Successful AI products aren’t about flashy features — they focus on tangible outcomes. Krieger highlights three key signals: clear success metrics (like faster ticket resolution or shorter legal workflows), strong daily adoption, and systems that improve automatically as models evolve. Flexible agentic designs compound their value over time, while rigid, flowchart-like systems fail to scale.

Design still matters. Even in the age of conversational AI, transparency, UX, and brand consistency remain non-negotiable. Users need to understand agent decisions, especially in non-linear workflows. He stresses thoughtful design, extensive evaluation across multiple verticals, and prioritizing human skills like planning, UX thinking, and customer insight — all essential for building trustworthy, scalable AI products.

Krieger also told us about what AI capabilities are coming next and how to prepare for them. You can watch our full conversation here.

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TODAY IN AI

1. Google’s new AI model spots tumors invisible to humans: The search giant and Yale University unveiled C2S-Scale, a 27-billion-parameter AI model that can detect cancer signals in individual cells. Built on Google's Gemma architecture, the model went beyond traditional analysis by suggesting a novel approach: using the drug “silmitasertib” with low-dose interferon to make “cold” tumors more visible to the immune system. Lab tests confirmed its predictions.

2. Anthropic launches smaller, cheaper AI model: Claude Haiku 4.5 is designed to deliver strong performance while keeping costs low and latency minimal. Benchmarks show it trails Sonnet 4.5 slightly but matches Sonnet 4, GPT-5, and Gemini 2.5 on key tasks like tool use, coding, and visual reasoning. Anthropic claims that Haiku 4.5 is perfect for lightweight deployments, running parallel agents, or any application where speed matters.

3. Google drops new AI video model: Flow, the company’s AI filmmaking tool, is getting upgraded with Veo 3.1. Users can now generate audio for features like “Ingredients to Video” and “Frames to Video.” Users can also build multi-image scenes, extend clips beyond a minute, and create smooth transitions with audio. The update includes precision editing tools that let users insert objects or remove unwanted elements. See it in action here.

THE AI ACADEMY

How to give your marketing team superpowers with AI agents

• Go to lindy.ai and sign up (at no cost)

• Install the AI CMO research, analysis, and creative agents from the homepage

Once you’re in, follow each agent’s prompts, starting with the research agent:

• Enter your business website

• Watch the agent research your competitors and create a marketing strategy, messaging frameworks, and creative assets

Everything is modular, so you can use the agents together or on their own to do market research, create campaign briefs, and generate marketing designs.

• From there, access everything in a neatly organized Airtable

• Deploy your new campaign

You can use Lindy’s powerful AI CMO agents to ship beautiful marketing campaigns fast. Start building your AI workforce at lindy.ai, the easiest way to build AI agents.

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IN THE KNOW

What’s trending on socials and headlines today

🎬 Quick Clips: The latest Sora 2 update brings storyboards to Pro users on the web and expands video length limits.

📖 AI Insights: Users can explore arXiv AI research with NotebookLM through engaging conversations that highlight key findings and simplify complex studies. See the new feature here.

🧠 Memory Boost: ChatGPT can now automatically manage your saved memories, ending those “memory full” alerts. Additionally, you can search, sort, and re-prioritize memories.

🤖 Prompt Hacks: A user shares prompts that help you get better responses from ChatGPT.

Meta is moving its AI infrastructure to Arm’s Neoverse platform to scale services more efficiently. Additionally, the Facebook maker is investing $1.5B in a new data center in Texas, expected to scale up to 1GW.

An investment consortium including BlackRock, Microsoft, Nvidia, and MGX is reportedly acquiring Aligned Data Centers for $40B to rapidly expand its US and Latin American campuses.

PRODUCTIVITY

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PROMPT STATION

Marketing Channel Strategy

Prompt: You are an expert digital marketing strategist tasked with recommending the best channels for me to achieve my marketing goals.

Create a channel strategy. This will suggest the most effective digital marketing channels to reach our audience personas and objectives. Present this in table format.
The column headers are the names of suggested channel names such as ‘Facebook’, ‘LinkedIn’, ‘Email’, ‘Podcast’ et al. Consider any key digital marketing channels whether organic or paid in your suggestions.
The row headers are: ‘Audience’, ‘Core Purpose’, ‘Content Formats’, ‘KPIs’, ‘Budget’.

Base this on my objectives and my audience persona.

Start by asking me 1. what my objectives are and 2. who my audience personas are (again, challenge me if the info is too vague, and help me fix that).

Source: Will Francis

Teddy Boats

ChatGPT Prompt: Image of ship carrying giant fluffy brown teddy bears tied on top, soft fabric texture, eyes and nose detailed, surreal and heartwarming scene on turquoise sea, clear sky, portrait mode, iPhone 16 style, ultra realistic, life like image, Cinematic, HD

Whenever you’re ready to take the next step

• Check out our Top 125 AI Tools

• Get better at prompting with our Top 1,000 Prompts

• Learn how to use AI at work and get certified with our free course

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Until next time — Zain & the Superhuman AI team