Apple's AI push takes a turn

ALSO: How to build a simple app with AI

Read time: under 4 minutes

Welcome back, Superhuman

Eight in 10 Americans say they wish they got more shuteye each night. A startup called Elemind wants to tip the scales with an AI-powered headband that uses your own brain waves to lull you to sleep. And: Learn how to build a simple app from scratch with AI.

Today’s Insights

  • Meta wants a piece of Apple’s AI push, despite roadblocks

  • Tutorial: Building an app with Marblism

  • An AI-powered headband that helps you sleep

  • 5 new AI tools to boost your productivity

  • Everything else you should know today

  • AI-Generated Images: Free Hugs


Apple’s struggles in China muffled by Meta news

An Apple store in Changsha, China. Source: Apple

Apple had a lot to talk about at this year’s developers conference, including an AI-upgraded Siri, easier access to ChatGPT, and a renewed dedication to privacy. But what’s left of Apple Intelligence if you strip away those features? That’s the question the iPhone maker is asking itself as it tries to recover from a sales slump in China. In the US, that road to recovery seems paved with excitement over major Meta news.

Why the sales slump? Regulators inside the world’s second-largest economy have to approve AI systems before they can hit the market. But China has only OK’d 117 AI products so far — all of them homegrown. Even if Apple’s own system could pass inspection, the company knows its security features could become compromised in the process. 

What’s the big deal? China is Apple’s second-largest market, playing a major role in the overall health of the company. Without AI features to draw in new customers, the iPhone’s market share has already fallen to third place behind two domestic rivals. To reverse its odds, Apple could team up with Alibaba or Baidu, two Chinese tech giants who’ve already built their own consumer-focused AI models. But US officials want Chinese companies to be more transparent about what they’re doing with users’ data. Meanwhile, Apple’s focus may have shifted to other, potentially bigger, partnerships.

Meta’s tuning in. OpenAI isn’t the only company shaking hands with Apple. According to the Wall Street Journal, Meta is joining the fun and hoping to strike a similar deal (read: integrate its generative AI model into Apple's new AI systems for iPhone). While the news wasn’t confirmed by either party, a deal with Zuckerberg’s Meta could help Apple stand out as the company to work with and validate your tech through. In turn, Apple gets to broaden its partnerships and climb up the AI ladder. Win-win.


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How to create simple apps with text prompts

Marblism was released during the winter Y-Combinator 2024 batch. It can help you turn base-level code into a fully functioning website. Here’s how:

  • Go to Marblism’s website and log in with your account. You will get credits to build your AI app.

  • Now write a text prompt describing the app you want to build. I used the following prompt:

‘A professional social media platform like LinkedIn’

  • Enter project name, type, and description. You can choose the app theme too.

  • You will be redirected to a page where you can see the app description and the different pages it contains. You can add new pages with the Add page button at the bottom.

  • Click on Next and you’ll see AI-generated database tables. You can edit tables by clicking on the Change Something button at the bottom.

  • You’ll have to wait a few minutes for your app to generate.

  • Click on Launch Workspace and then click on Go to your Workspace.

  • Marblism will generate a basic version of your app. You can preview the app, modify it, add mock-ups, or download the code for future uses.


Recruiter Onboarding

Prompt: I want you to act as a recruiter. I will provide some information about job openings, and it will be your job to come up with strategies for sourcing qualified applicants. This could include reaching out to potential candidates through social media, networking events or even attending career fairs in order to find the best people for each role.

You can adapt the prompt to your specific needs.

Source: @devisasari on Github


A new AI gadget uses your brainwaves to help you catch some Z’s

Source: Elemind

Raise your hand if you wish you’d caught a couple more hours of sleep this morning. Even if we carve out a healthy eight or nine hours of resting time, it can be hard to get our brains to wind down after a busy day. Some of us turn to medication, but it can have side effects that persist long after we wake up.

A new startup called Elemind is offering an alternative in the form of an AI-powered headband. It’s safe to approach any new sleeping device with a healthy dose of skepticism, but the wearable has already gone through about five years of testing. In one trial, three-quarters of participants fell asleep faster — by an average of 48% — while using the device, according to VentureBeat.

Here’s how it works: 

  • When you’re awake, your brain waves move at a relatively fast pace — and naturally, as you doze off, they begin to slow down

  • Elemind’s headband helps facilitate that slow-down process with rubber EEG sensors

  • It sends out noise pulses to cue your brain that it’s time to rest, like noise-canceling headphones do for your ears

  • Those pulses stop once you’re asleep so that you can go through the usual stages of sleep without interruption

  • The device will be available later this year for $349, along with a $7 subscription

The AI component: The headband analyzes your unique sleep patterns and modifies its pulses accordingly. It works in real-time, constantly adjusting its pulses in line with your brain waves.

Other options: If you’re looking for something less intrusive — or less expensive — you can try using an ordinary chatbot to help with sleep. ChatGPT, for instance, can give you advice on how to change certain habits that keep you awake. AI fitness trackers can be another good option. They can tell you how long you’ve spent in each stage of sleep to help isolate what’s making you drowsy.


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Everything else you need to know today

OpenAI CTO Mira Murati. Source: New York Times

  • All Grown Up: OpenAI’s CTO Mira Murati hinted that the company’s next major release will come within a year-and-a-half and will exhibit “PhD-level intelligence” — far surpassing GPT-3’s toddler-like capabilities.

  • Alexa Talks Back: Amazon could soon incorporate conversational AI into its Alexa devices, charging either $5 or $10 a month for access to a premium version of the feature.

  • Clone Wars: YouTube is rolling out new guidelines that will help record companies take down AI-generated videos that use artists’ likenesses or voices without permission.

  • Off-Grid Office: SpaceX is releasing a miniature version of its Starlink satellite internet antenna that can reportedly fit inside a backpack.

  • IPO Incoming: California-based AI chipmaker Cerebras is planning to enter the stock market later this year in an apparent bid to take on Nvidia.

😄 One Fun Thing: Creators are experimenting with using Anthropic’s new Claude 3.5 Sonnet as a no-code game-builder. AI expert Allie Miller used it to build a digital version of Mancala in just 30 seconds using a simple text prompt. Watch how she did it here.

🧠 Brain Food: To overcome AI’s pesky tendency to make up information, Oxford researchers are working on a procedure that asks different chatbots to fact-check each other by evaluating their answers for inconsistencies. Some critics aren’t convinced. They think that approach is like “fighting fire with fire.”


Free Hugs

Source: Reddit user u/valeofvirtue with Midjourney

Prompt: Simple cartoon, bold lines, flat, Pikachu hug Godzilla --ar 9:16 --stylize 500 --niji 6

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