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Meta's new prompt engineering guide shows you how to become a prompting pro

ALSO: Lumiere is the next step in AI video generation

Read time: under 4 minutes

Welcome back, Superhuman

A picture is worth a thousand words, but the right prompt is worth a thousand pictures and documents that you can generate with it. Meta’s new guide on prompt engineering is just what the doctor ordered for those of us looking to get more out of chatbots like ChatGPT.


  • Meta shares its prompting secrets with new prompt engineering guide

  • Apple pushing aggressively to bring AI to iPhone, claims report

  • Chart: I spy with my little AI — dark patterns in the fishing industry

  • The biggest funding deals in AI this week

  • 5 new AI tools to boost your productivity

  • AI Generated Images: Bubble World


Today in AI & Tech

Source: Google

  • Let there be: Lumiere. Google’s new video AI model (pictured above) is the best it’s built yet.

  • Sky High: Microsoft’s valuation briefly touches $3 Trillion, making it only the second company to ever reach the milestone.

  • Gift Mode: Etsy has a new AI feature called Gift Mode that finds gifts for your loved ones based on prompts that you give it.

  • Helping Hand: The EU launches AI Factories, which gives European startups access to supercomputers and more in an effort to establish the continent as an AI powerhouse.

  • Holy Guac-AI-mole: Avocados from Mexico wants to bring consumers personalized guac recipes with a little help from AI, just in time for the Super Bowl.


Meta releases prompt engineering guide to help beginners and pros prompt like experts

Open Sesame. Prompts are the AI-equivalent of the famous phrase Aladdin utters to open the cave of treasures. The right framing or wording can help double the quality of responses you get from ChatGPT, according to some recent research.

And Meta is conveniently at hand to help us whisper the sweet spells that will entice these chatbots to give us the answers we want. The company behind Facebook and Instagram announced a new prompt engineering guide yesterday for professionals and enthusiasts alike to get their desired output from LLMs.

Here are some of the best techniques Meta shared in the guide to help you level up your prompting game at work and beyond:

  • Stylize: Give detailed, specific instructions like “explain this to me like I’m a beginner.“

  • Format: Ask for answers in your desired text and file format, like bullet points or spreadsheets.

  • Restrict: Enforce restrictions such as word limits or timeframes to get the answer you’re looking for.

  • Roles: Assign a role such as “you are a marketer writing copy for an ad“ to get better results.

  • Chain-of-Thought: For complex prompts, adding instructions such as “take your time“ or “think through it step by step“ can also increase performance.

You can find the full prompt engineering guide from Meta here.

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Apple pushing aggressively to bring AI features to iPhone, claims report

While other tech giants like Microsoft and Meta have been parading their AI prowess up and down the virtual streets of the internet, Apple’s silence on generative AI has not gone unnoticed in Silicon Valley. But a new report implies that developments behind the scenes at Apple could shake things up big time in the near future.

A Financial Times report published yesterday shows how Apple is pushing hard on multiple fronts to bring AI to the iPhone:

  • Apple is focused on solving the technological problem of running AI through mobile devices, which will allow AI apps to run on the device instead of the cloud.

  • Recently unveiled chips also show how Apple is making progress in executing heavy AI workloads on devices.

  • The iPhone maker has also acquired 21 AI startups since 2017, according to PitchBook.

  • The company is also ramping up its hiring efforts to acquire the best AI engineering talent.

With Samsung’s latest release of its high-end “Galaxy AI” phones, the tech industry waits with bated breath for Apple’s next move.


Unlock your company's AI potential with experts from Harvard and Stanford

A recent study from Harvard Business School and BCG found that workers who use AI produced 40% higher quality results than those who didn’t.

But finding the right talent to implement AI within your organization is extremely hard. An Amazon study found that 75% of employers are having trouble finding qualified candidates with AI skills.

Work with AE Studio to implement the optimal AI solution for your business with our team of world class AI experts from Harvard, Stanford and Princeton.


I spy with my little AI — dark patterns in the fishing industry

Source: ESA (data source Paolo et. al., 2024)

A recent study, led by Global Fishing Watch, found that nearly 75% of the world's industrial fishing vessels aren’t disclosed in public tracking systems. Using satellite data and AI, scientists were able to track where these so-called “dark fleets” were, and more importantly, what they were doing there. (Hint: probably fishing illegally.)

Fernando Paolo, Senior Machine Learning Engineer at Global Fishing Watch, said that the combination of satellite data and AI helped them map “undisclosed industrial activity at sea on a scale never done before.” This could help shed light on what global industrial fishing actually looks like.


The biggest funding deals in AI this week

Source: Alinea

  • Artisse AI, the AI photo app that helps your selfies go viral, raised $6.7 million.

  • Forta, an AI-enabled, family-powered autism therapy company said it closed a $55 million Series A funding round led by Insight Partners.

  • Alinea, the Gen Z investing app offering AI-powered wealth management brought on $3.4 million in seed funding.

  • AiDash raised $50 million this week to enhance its ability to spot wildfire and weather risks using AI and satellites.

  • Raga AI, an AI testing (and fixing) platform launched by a former Nvidia exec, just closed $4.7 million in seed funding.


5 AI Tools to Supercharge Your Productivity

Decktopus: Easily generate presentations and customize them with a wide range of themes, fonts, and colors.

Potis AI: An AI copilot that helps you prepare for your interviews.

GrowthSchool*: Become an AI and ChatGPT genius. Join a free 3-hour ChatGPT & AI workshop here (free for the first 100 people).

Collov AI: Leverage AI to create realistic and smartly edited design renderings for your home.

Streak: Help your team make informed decisions with your CRM using AI-powered data entry, precise insights, and tailored suggestions.

* indicates a promoted tool, if any


Bubble world

Source: marco.ruz on Midjourney

prompt used: aerial photography soap bubble inspired architecture cluster with modern minimal furniture inside, [insert background, i.e: beach or forest] context. ar 4:5 --v 6

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