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Microsoft brings AI to the Super Bowl with upgraded features

ALSO: AI agents, headset caution, and more

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Welcome back, Superhuman

While some of us prefer a quiet all-you-can eat at Olive Garden to celebrate our birthdays, Microsoft went all out and bought a Super Bowl commercial to celebrate the one-year anniversary of its Copilot AI assistant.


  • Microsoft brings AI to the Super Bowl with upgraded features

  • How to create an AI influencer for marketing your products

  • Chart: Expected growth of AI tools from 2020-2030

  • Report: OpenAI to build software that operates devices and automates tasks

  • 5 new AI tools to boost your productivity

  • AI Generated Images: Multi-prompting in Midjourney

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Today in AI & Tech

Image source: Disney

Got Game: Disney takes a $1.5B stake in Fortnite maker Epic Games. Disney will lend Fortnite its characters from Marvel, Star Wars, and other franchises it owns.

Ain’t No Way: Adam Neumann wants to buy back WeWork, the bankrupt co-working startup that he led as CEO before his controversial 2019 ouster.

Tech Savvy: Microsoft CEO Satya Nadella says that the company plans to train 2M Indians in AI.

Highway to Hell: US Authorities warn drivers not to wear Apple Vision Pro headsets while driving their cars.

Silver Lining: Bluesky, the social media platform backed by Twitter founder and former CEO Jack Dorsey, is officially open to everyone.

Swift Retaliation: Taylor Swift threatens legal action against Florida student who runs social media account that tracks her jet.


Microsoft brings AI to the Super Bowl with upgraded features

Source: Microsoft

Ad prices for a 60-second Super Bowl commercial have jumped from $5.6 million to $14 million a pop since Microsoft last ran a Super Bowl commercial in 2020. But the tech giant from Seattle is going all out to be a part of the festivities this year with a commercial that shows off what its Copilot AI assistant can do.

In a blog posted to compliment the Super Bowl commercial, Microsoft announced an upgraded design for Copilot in addition to a new feature that lets you pick specific parts of an images and change it. For example, you can change the color of an object or blur the background.

If you’re a Copilot Pro subscriber, you’ll also now be able to easily resize and regenerate images between square and landscape dimensions. Microsoft also said that it’s rolling out a new Designer GPT inside Copilot, which will offer additional features like a dedicated canvas.

If you haven’t tried it yet, you can test Copilot here. All you need is a Microsoft account.


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How to create an AI influencer for marketing your products

AI-generated influencers have gotten big over the past year. Some are reportedly charging as much as $10,000 per post and have worked with brands like Calvin Klein and supermodels like Bella Hadid.

While creating AI-generated influencers required deep technical knowhow a year ago, you can now generate your own influencers for marketing and other commercial purposes:

  • Go to Rendernet and create your account.

  • Now, go to Studio, click on Models on the left and select model (I chose Absolute Reality)

  • Enter your prompt, click the Generate button, and wait till you get the image.

  • Once you get the image, click to enlarge it and click on Face Lock to use it as a reference image.

  • Now simply change the prompt to create images with different products and poses.

For the example above, I first created the reference photo using the prompt below:

Prompt 1: Woman with blonde hair at a cafe, blurred background

Then I face locked it (using the method explained above) to use it as a reference and prompted it again to get another image with a different product.

Prompt 2: Woman with blonde hair carrying a black bag, blurred background

Prompt 3: Woman with blonde hair exercising wearing joggers, blurred background 

You can also use your own reference image, products, and poses to create an AI influencer.

(source: @mhdfaran on X)


Expected growth of AI tools from 2020-2030

Source: Bergur Thormundsson, Statista

AI tools are expected to grow to 729 million users by 2030, according to a chart published on data website Statista by researcher Bergur Thormundsson.


OpenAI to build software that operates devices and automates tasks, claims report

Image Source: Getty Images

According to a report (paywalled) published yesterday in The Information, OpenAI is shifting its focus to apps that can automate tasks and operate devices.

The report claims that the software will be named ‘Agents‘ and it will be able to interact with a user’s device to carry out sophisticated tasks like booking flights or collecting information.

Once given a command, the software will reportedly be able to carry out tasks without the need for further human supervision and intervention,


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Multi-prompting in Midjourney

Source: @nickfloats on X

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