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- Perplexity makes bold Chrome bid
Welcome back, Superhuman. The game is changing. As the barriers to building (and copying) software vanish, distribution is the new battleground for many Tech and AI companies. Two recent examples: A Head of CEO Content job listing at PayPal pays up to $236k annually, and another job listing for a Vibe Tweeter at career platform Handshake pays up to $8k per month.
Speaking of tweeting, Sam Altman and Elon Musk definitely don’t need any help writing viral posts. Altman and Musk attacked each other on X yesterday in a heated argument, as the rivalry between the two went up another notch.
Also Today: AI’s impact on the consulting industry, learn how to generate music with AI, and get the latest prompts, headlines, and trending social posts.
TODAY IN AI
Perplexity CEO Aravind Srinivas. Source: Getty, Bloomberg
1. Perplexity makes audacious bid to buy Google’s Chrome browser: The AI search engine startup has made an unsolicited $34.5B bid to purchase Chrome, according to a Reuters report. The bid exceeds Perplexity’s current reported valuation. As regulatory pressures mount, Google may be forced to sell the browser to a future bidder — an outcome it would likely go to great lengths to avoid. Perplexity is no stranger to bold bids, having previously attempted to buy TikTok’s US business.
2. Microsoft wants to give Meta a taste of its own (recruiting) medicine: The Windows maker is trying to poach Meta’s top AI talent, and offering multimillion-dollar pay packages that match the enormous offers Meta itself made to researchers in recent months, according to internal documents seen by Business Insider. Insider’s sources also claim that “multimillion-dollar on-hire bonuses for AI talent are becoming more common.“
3. Anthropic’s Claude Sonnet 4 now supports 1M token context window: The OpenAI rival announced a 5x increase to the context window for its Sonnet 4 model, which refers to the amount of text or data an AI model can process in one go. Sonnet 4 can now handle around 2,500 pages of text (which could translate to hundreds of documents) or entire code bases with 75,000 lines of code or more.
PRESENTED BY IBM
Steve Moss, Director of watsonx® Americas at IBM, dives into the details of how IBM has used agentic AI and consolidated various HR tools into a single interface to help improve employee experience and operational efficiency.
FROM THE FRONTIER
Will the consulting industry survive the age of AI?
Made with Midjourney
The $300B consulting industry has survived recessions, tech bubbles, and countless "disruptions" over the decades. Now, some observers are making the case that AI might be the arrow that finally sticks.
AI models threaten the business model. Many consulting firms have built their business model around charging by the hour. But as AI tools like ChatGPT and Claude compress weeks of analysis into minutes, billable hours start to evaporate. According to Tom Rodenhauser of Kennedy Intelligence, "You charge for time, and when time goes away, you have to change the commercial model."
A pivot is already underway. McKinsey recently slashed over 10% of its staff in what the Financial Times called the largest cuts in its history. The firm has deployed 12,000 AI agents, with over 40% of its revenue now coming from advising on AI and related technologies. Meanwhile, companies like Palantir and OpenAI are swooping in to steal traditional consulting work, helping businesses integrate AI into their workflows.
But some industry insiders are pushing back. They argue that consulting is a lot more than just whipping out flashy decks and research reports. Good consultants diagnose problems by asking the right questions in the right order to the right audience. The 'human touch,' they say, is the difference between crunching data and generating insight.
Of course, some might argue that consulting firms were never hired for consulting. Critics of the industry say that many management teams hire consulting firms to provide "cover" for tough decisions like layoffs, rather than generating any unique insight about their businesses. "No one ever got fired for hiring McKinsey," goes the saying.
THE AI ACADEMY
How to generate music with AI
Go to ElevenLabs and sign up.
Click on ‘Music’ and describe your song in the prompt box.
Select the duration and number of variations for your song and click ‘Generate’.
Sample Prompt: High-energy Afro-Latin electro-pop at 108 BPM, syncopated dembow kick & metallic snare, side-chained sub-bass pump, glassy Juno pads, DX-bell arps, pitched-vocal chops in the drop; verses half-rapped in low register, chorus yelled with gang chants; chord loop vi-IV-I-V; master bus hot-compressed for club loudness
Within seconds, you’ll have a studio-quality song ready to use, no studio time or singer required.
PRESENTED BY VANTA
Navigating new compliance requirements can be a daunting task, but with the right automation tools, it doesn't have to be. Whether you’re a fast-growing startup or an established security team, Vanta can help you achieve continuous compliance (and more).
Streamline evidence collection and audit for frameworks like SOC 2, ISO 27001, HIPAA, CMMC, and ISO 42001
Continuously monitor controls to build and reinforce your security foundation
Scale your program across internal and vendor risk, demonstrate trust, and answer questionnaires with automation and AI
Plus, get answers to your questions directly from the Vanta team.
IN THE KNOW
What’s trending on socials and headlines today
🥊 Shots Fired: Sam Altman suggested Elon Musk may be manipulating the X algorithm to benefit his companies and harm his competitors. Musk did not hold back, and harsh words were exchanged on both sides.
🤖 Battle of the Bots: Adding more fuel to the fire, the Grok reply bot on X chipped in and implied that Musk was a hypocrite. The ChatGPT social account decided to take things up a notch.
🍭 Fresh Features: Stepping away from the controversy, Sal Altman shared major updates to ChatGPT, including new “Auto”, “Fast”, and “Thinking” modes for GPT-5. Rate limits are also up, and GPT-4o makes a return for paid users.
🌐 World Within a World: DeepMind CEO Demis Hassabis shared details on an experiment where one AI plays a game inside the mind of another AI. The results could be useful for applications like robotics and generating synthetic data.
Sam Altman is reportedly in the process of cofounding a new brain-to-computer interface startup called Merge Labs that will compete directly with Elon Musk’s Neuralink.
An updated study claims that humans consistently prefer sycophantic responses from LLMs that match their beliefs over truthful outputs, which may in turn drive more sycophancy in models.
PRODUCTIVITY
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PROMPT STATION
Develop a Go-to-Market Strategy
Prompt: Create a comprehensive Go-to-Market (GTM) strategy for a new product: [Insert Product Name + brief description], covering target audience identification (primary/secondary segments, demographics, psychographics, pain points, purchase triggers, and current solutions), a clear unique value proposition (key differentiators, features, benefits, messaging pillars, proof points), and competitive landscape analysis (direct, indirect, and substitute competitors with positioning, pricing, and tactical gaps). Recommend the most effective distribution channels (owned, earned, paid, and partnership opportunities) and outline stage-specific marketing tactics—from awareness (PR, content, influencers, ads) to consideration (demos, guides, case studies), conversion (retargeting, trials, offers), and retention/advocacy (referrals, upsells, community). Include measurable KPIs for each stage (CAC, MQLs, SQLs, LTV) and a feedback loop for optimization, ensuring the plan is concise, actionable, and supported with relevant examples. Flying Carpet
Source: jsj42
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Until next time — Zain & the Superhuman AI team